From Switzerland with Love
high quality, reliability and safety.
We are a member of Swiss Label and guarantee high quality, reliability and safety.
Swiss Label
Who is Swiss Label?
SWISS LABEL, the society for the promotion of Swiss products and services, is an association according to article 60ff of the Swiss Civil Code. SWISS LABEL is concerned with brand and label management in the broadest sense.
The trademark of SWISS LABEL is the crossbow. The origins of SWISS LABEL date back to 1917 (foundation of the “Schweizer Woche”). The crossbow is protected in Switzerland and in important export countries. As a supplement and / or alternative to the Swiss cross, it stands for the Swiss brand. The crossbow is a symbol for trust-building values such as quality, safety, reliability and groundedness – both for the companies and the consumers: SWISS LABEL members therefore stand out from the competition!
Vision
The crossbow – symbol of Swiss workmanship – becomes the market-leading label with a high degree of identity for Swiss quality products and services at home and abroad.
Mission
SWISS LABEL promotes the self-confidence of the Swiss economy and supports the marketing of Swiss quality products and services at home and abroad. SWISS LABEL reinforces Switzerland’s high identity as an important, globally active export country and underscores the awareness of origin and quality among buyers and consumers of goods and services of Swiss origin.
Goals
SWISS LABEL has set itself the following goals:
- Positioning SWISS LABEL as Switzerland’s leading independent brand organization for Swiss products and services
- Contribution to strengthening Switzerland’s position as a center of work and thought vis-à-vis foreign competitors
- Promotion or reinvigoration of the self-confidence of the Swiss economy
- Intensification of cooperation with Swiss associations and organizations with similar objectives as SWISS LABEL
- Better visibility of the benefits of membership in SWISS LABEL through an expansion of the range of services offered
- Increase in membership by at least 10 percent annually
Protection of the trademark
SWISS LABEL has registered a large number of origin and protection marks in the Swiss and international trademark register; the crossbow is now protected in many countries.